This Privacy Policy applies to the websites, registration forms, interactions with advertisements, emails, Customer Service (SAC), and/or mobile applications owned by Grupo Latco.
This document explains how your Personal Data is collected, used, and disclosed by Grupo Latco. We ask that you read it carefully.
Who is responsible for your information?
LATICÍNIOS LATCO LTDA, headquartered at Rua Beltrão, No. 188, Marrecas District, in the city of Francisco Beltrão, State of Paraná, is the main legal entity responsible for the collection and processing of your personal information in connection with Grupo Latco’s brands and products.
The collected data and information are stored with high security standards, following the legal guidelines of the regions where we operate. Such data may only be accessed by qualified individuals authorized by Grupo Latco.
What types of personal data do we collect?
Identification and contact data: Includes any information you provide that allows us to identify and contact you, such as your full name, CPF (Taxpayer ID), email address, and/or phone number.
Demographic information and interests: Information you share with us describing your demographics or behavioral characteristics. For example: date of birth, age range, gender, geographic location (e.g., ZIP code), favorite products, hobbies, interests, and lifestyle information.
Technical information (Computer/Mobile Device): Information such as the type of device you use to access our sites or apps, IP address, operating system, browser type and version, geographic location, and IMEI number.
Consumer Feedback: Information you voluntarily share regarding your experience with our products and services.
User-Generated Content: Content you create and share with us on third-party social networks or upload to our sites/apps (e.g., photos, videos, stories where you tag us).
Social Media Information: Information you share publicly on third-party social networks (such as Facebook, Instagram, or Twitter) or that forms part of your profile, which you allow the network to share with us.
Customer Service (SAC) Calls: Interactions with our SAC may be recorded or monitored in accordance with applicable laws for operational needs (e.g., quality assurance or training). Payment card details are not recorded. When required by law, you will be informed of the recording at the beginning of the call.
How do we collect your personal data?
You may share your Personal Data with us in several ways, including:
Websites: Data collected through sites we operate directly or pages we manage on third-party platforms (Facebook, LinkedIn, Instagram, etc.).
Interactions: When you interact with tools on our sites/apps and voluntarily provide information.
Direct Contact: When you contact us through our available communication channels.
Additionally, we store certain information automatically whenever a customer interacts with our websites and advertisements (e.g., IP address, browser type, pages viewed). This collection is performed via Cookies.
Cookies are identifiers transferred to your device to recognize you during your next visit. They are used to improve the usability and functionality of Grupo Latco’s websites and to help us understand how visitors use our services.
You can disable, delete, or manage cookies through your browser settings. Below are the types of cookies we use:
Essential Cookies:
Strictly necessary for the operation of the website. They allow you to browse and use features (e.g., identifying you as a logged-in customer).
Analytics Cookies (Performance/Behavior)
These help us evaluate interaction with our sites by collecting data on visited areas, time spent, and error messages.
How to remove cookies (Official Browser Guides):
Google Chrome: https://support.google.com/chrome/answer/95647?hl=pt-BR
Internet Explorer: http://windows.microsoft.com/pt-br/internet-explorer/delete-manage-cookies#ie=ie-11
Firefox: https://support.mozilla.org/pt-BR/kb/ativando-e-desativando-cookies
Safari: http://safari.helpmax.net/ps/privacidade-e-seguranca/como-remover-cookies/
Opera: http://help.opera.com/Windows/10.20/pt/history.html
* Note: The information above is provided by the official websites of the developers. Grupo Latco is not responsible for data loss or damage caused by the use of these procedures.
** This operation may be necessary each time the device is replaced, reinstalled, or reset to factory defaults.
How do we use your personal data?
The Personal Data collected may be used for the following purposes:
1. To inform you about news, promotions, and events from Grupo Latco and its business partners.
2. To compile general statistics to identify user profiles and develop campaigns for Grupo Latco.
3. To carry out communication resulting from the user’s own activity.
4. To respond to user inquiries and requests.
5. To comply with legal or judicial orders.
6. To establish, defend, or regularly exercise rights in legal or administrative proceedings.
7. To ensure user safety.
8. To keep user records updated for authorized contact via phone, email, SMS, or other means.
How do we share or transfer your personal data?
Grupo Latco may share your Personal Data with suppliers or third-party agents to perform certain processing activities on our behalf (e.g., order delivery, payment processing, fraud detection, website operations, market research, etc.).
Delivery Note: To provide a better experience—in addition to the personal data included in the DANFE (Auxiliary Document of the Electronic Invoice) as required by tax law—we provide the consumer’s contact number to carriers so they can schedule a new delivery time if the first attempt fails. This is justified under Art. 6, Section I of Law No. 13.709/2018 (LGPD).
No Sale of Data: Grupo Latco guarantees that it will not sell, rent, or lease your Personal Data to third parties.
Legal Compliance: Data may be disclosed if required by law or to resolve disputes that take precedence over privacy interests (e.g., company security).
International Transfer: Data may be shared with other countries to comply with legal obligations or with international organizations that offer data protection standards equivalent to Brazilian law.
Your rights
By registering on our platforms, you authorize Grupo Latco to process your Personal Data as described above.
You always have the right to:
– Request details about the origin or sharing of your data.
– Unsubscribe, update, or correct your data.
– Limit usage or revoke consent at any time.
We will retain data only as necessary to: (i) fulfill legal obligations, (ii) resolve disputes, (iii) enforce agreements, (iv) conduct research, (v) transfer to compliant third parties, or (vi) maintain anonymized data for internal use.
Observe que, se você tiver cancelado a inscrição por qualquer meio de comunicação, devido ao tempo de processamento e às programações de criação, você ainda poderá receber as comunicações já em execução.
Contact: You can submit a request directly to the Data Protection Officer at: gerenciati@latco.com.br. Requests will be fulfilled within 40 (forty) days.
Children
We recommend that parents supervise the online activities of children under 16. We do not knowingly collect Personal Data from children under 16 without explicit consent from parents or guardians.
How do we protect your data?
Grupo Latco treats your data with responsibility and ethics. We use appropriate technical security measures (antivirus, firewalls, network protection) to ensure confidentiality and integrity. We implement access controls to limit permissions based on responsibilities.
SEGURANÇA DA INFORMAÇÃO
O Grupo Latco utiliza soluções e medidas técnicas de segurança apropriadas para garantir a confidencialidade, integridade e inviolabilidade dos dados, tais como antivírus, firewall, proteção de rede e o uso de boas práticas de mercado de cibersegurança. Medidas de segurança apropriadas aos riscos, como contra destruição acidental ou ilegal ou perda acidental, alteração, divulgação ou acesso não autorizado aos dados. Controles de acesso às informações armazenadas, delimitando a permissão e os privilégios de acesso de acordo com as responsabilidades envolvidas.
Changes to this policy
We may update this Privacy Policy at any time. Changes will be published in a visible location on our website. Last update: 10/20/2022
Questions
If you have questions about this Policy or need to report a security incident, please contact our Data Protection Officer at: gerenciati@latco.com.br.
Customer Service (SAC): 0800 64312
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